Search Engine Rank
So you want your website to be on the first page of every Search Engine? You can influence your search engine visibility by yourself and it is much easier than you think.
Search Engine Optimization (SEO) means that your Web site will come up as one of the first 10 sites when people search for keywords pertinent to your business. This is essential to your web site traffic.
Points to consider when Search Engine Optimization (SEO) are:
Domain Name
As part of your Domain Name use words that relate to your niche (keywords). Search Engines give added weight to your site if your niche is used in your Domain Name. Keep Domain Names small. Remember that the older your domain is the more valuable it is to Search Engines. This is because spammers come and go and so do their Domain Names.
Meta Tags
Although many people incorrectly rely on them when performing SEO, META tags have decreased in importance, but are still worth using for clarity and search results. Take the time to include these tags in all your web pages as you never know when the rules of the search engines will change. When performing SEO, you should always use the same keywords that appear on your page content. Any keyword phrases which are used in your Meta tags only, will not carry enough weight to help your web site being listed for that phrase.
Content
Quality content is essential to your web site. Content is why people visit your site. Adding keyword-rich text that makes sense and serves the concept of the web site niche improves your ranking and keeps your visitors interested. The more text, the better for search engine spiders when they index a website, it is strongly recommended that your homepage have at least 200-300 words. Search engine spiders crawl especially the first 20 words of your website so try to keep an eye on them and make them really relevant to what your niche is about.
Frequent Updates
Regularly updated content is one of the most important things you need for your website because visitors who stay longer while visiting a website help measure the popularity of the site in the search engines. Therefore try to put in your homepage content which you will change regularly, ex: news, events, recent articles etc.
Back Links
As determined by the number, quality and type of linked pages, most search engines don’t even consider web sites if there is not at least one or two links pointing to the web site. Links from other popular web sites back to your website are one way of increasing your site’s popularity. Finding popular web sites with similar content (but not your competitors) and trading links, is one way of increasing your site popularity.
Good Navigation
Having good navigation is important to the indexing of your web pages. There is nothing worse than arriving at a website and having difficulty understanding where to go for the information you are seeking.
Right Keywords
Use your keywords both low and high on your web pages, keywords should be in the first sentence and in the last one. Keep in mind that for the target audience to find a site on the search engines, the page must contain keyword phrases that match the phrases the target audience is typing into a search engine query.
In-site Cross Linking
Get all of your web pages indexed by the search engines by implementing your sitemap. Your web pages should be no more than three clicks away from the home page. On every page you should link back to your home page and your main service(s) or product (s).
Web Site Design
This is also important, if you want to get indexed! Text content should outweigh the HTML content. The pages should validate and be usable in all of today’s leading edge browsers. Stay away from Frames, Flash, JavaScript, Image Maps, and Dynamic URLs, search engines dislike them. One prudent tool to use is the “alt” attribute of pictures on your site. You simply describe the pictures and this description can include your keywords. It is essential not to put more than 2-3 keywords to one picture.
Search Engine Optimization (SEO) will generate more traffic than all other Internet Marketing efforts combined.
